INSPIRED BY NATURE. BACKED BY SCIENCE.
BUILT BY ELITE ATHLETES. MADE ACCESSIBLE FOR EVERYONE.
ALIVIA was born from a simple belief: wellness should not be a luxury, but a way of life.
When you're training at the highest level, recovery isn't optional, it's essential. Your body is your livelihood. Your performance depends on what you put into it. But too often, supplements fall short, filled with unnecessary fillers, under-dosed formulas, or sourcing that's hard to trust.
Patrick Cripps and Andrew Macdonald set out to build something different - products that elite athletes could trust, without putting them out of reach of everyday people. The focus was on quality, transparency, and formulations that stand up to scrutiny.
Trusted by Athletes.
Built for Everyday Achievers.
Positioned to lead Australia's next
wave of functional wellness.
With the support of nutritionist Derek Johnson - whose 25+ years working with elite athletes and celebrities has shaped every formulation - ALIVIA delivers on a promise: elite-grade ingredients, purposefully dosed, third-party tested, and HASTA certified.
This is wellness designed with the end in mind.
BUILT BY THOSE WHO LIVE IT
CO-FOUNDER & AFL PLAYER
PATRICK CRIPPS
Patrick Cripps is one of the most decorated athletes in Australian football. As captain of the Carlton Football Club and winner of the prestigious Brownlow Medal, Patrick has built his career on discipline, resilience, and an unrelenting commitment to performance.
But elite performance doesn't happen by chance. It's built in the hours between training sessions—in what you eat, how you recover, and the supplements you trust to fuel your body.
"For years, my curiosity has taken me on a journey to explore my potential and chase peak performance. Through this I was lucky enough to be introduced to Derek Johnson, an expert nutritionist who has worked with the best high performers in the world to build their bodies from the inside out. Through his expertise and advice, the hardest part was finding the best quality supplements that were athlete approved in AUSTRALIA. Clean, natural ingredients from the highest quality sourcing. When I couldn't find what I needed, I decided to team up with a great crew to build something ourselves, with the whole goal being to help others who are also on their own journey exploring their limits."
Patrick co-founded ALIVIA to bring the highest quality, natural and clean supplements to athletes and everyday achievers who refuse to compromise. Every product reflects the same commitment to excellence that's earned him recognition as one of Australia's finest sportsmen.
When Patrick puts his name on something, it means it's been tested, trusted, and proven where it matters most—on the field and in recovery.
CO-FOUNDER & CEO
ANDREW MACDONALD
Andrew Macdonald brings a rare combination of business acumen and personal performance to ALIVIA. A former Australian Army Captain and Founder & former CEO of Ringers Western, Andrew understands the demands of pushing both body and mind to their limits.
Andrew is an entrepreneur that builds brands grounded in integrity, prioritising quality and results. His mission with ALIVIA is clear: to create clean, effective, and premium sourced supplements that not only athletes and high performers can trust, but everyday people can use for the most beneficial tested results every time.
He oversees every stage of product development, strategy and management, from ingredient sourcing and formulation to third-party testing and compliance, ensuring ALIVIA upholds the highest standards in an industry often satisfied with shortcuts.
CELEBRITY NUTRITIONIST & PERFORMANCE ADVISOR
DEREK JOHNSON
Derek Johnson, BCIH, CN, B.S. in Dietetics, is an integrative nutritionist with nearly three decades of experience working with elite athletes, celebrities, and individuals seeking structured, science-based guidance. His approach blends biochemistry, functional testing, and personalised nutrition strategies to create plans that align with each person’s lifestyle and goals.
Across his career, Derek has supported elite competitors, actors preparing for demanding roles, and high-pressure professionals. His focus has always remained the same: understanding the individual, analysing their unique data, and building a framework that supports how they live, train, and recover.
As ALIVIA's lead nutritionist and formulation advisor, Derek’s role is grounded in evidence and practicality. He reviews ingredients, evaluates emerging research, and helps shape products with intention; clean formulas and purposeful doses.
His philosophy is simple:Nutrition should make sense. Supplementation should be clear and every ingredient must justify its place.
WHAT WE STAND FOR
ALIVIA is built on four principles.
You have the right to know exactly what's in your supplements and where it comes from. Relevant products are HASTA certified.
We use purposeful doses. Every product is formulated to deliver real results. If the science doesn't support it, we don't include it.
Quality ingredients. Purpose made formulations. Clean supplements for clean performance.
Elite-grade supplements shouldn't be reserved for elite athletes. We've made world-class formulations accessible to everyone, because everyone deserves to perform at their best.
We source clean and natural ingredients.
We invest in the highest-quality raw materials from trusted global suppliers.
WE DOSE INTENTIONALLY
Every product is dosed at the levels that are proven effective in peer-reviewed research. You buy a supplement for a purpose and we aim to stay true to that purpose.
WE TEST RIGOUROUSLY
HASTA certification ensures athlete safety.
WE DESIGN WITH PURPOSE
Each product solves a specific need, whether it's recovery, hydration, energy, or sleep. We don’t use unnecessary ingredients that may detract from that purpose.
INSPIRED BY THE OLIVE TREE
The olive tree is a symbol of enduring peace, resilience, and longevity. Shaped by time, grounded by deep roots, and able to thrive in demanding conditions.
It reflects a view of wellness built on consistency, with strength developed gradually through deliberate practice.
That same resilience shows up in elite athletes and everyday people who train at the edge of their limits, and return to the work, day after day.
ALIVIA is built with that mindset; resilient, and designed to endure.
BUILT ON TRUST
HASTA CERTIFIED
Screened for over 250 banned substances. Safe for professional athletes.
SUSTAINABLY FOCUSED
We're committed to reducing our environmental footprint with recyclable packaging and working toward carbon-neutral shipping by 2027.
LIVE CLEAN. RECOVER WELL. RISE AGAIN.
ALIVIA is more than supplements. It's a commitment to excellence, transparency, and performance without compromise. Whether you're training at the elite level or simply striving to be your best self, we're here to support every step of your journey.
